This morning I saw an excellent advert on TV from Lego. Now my 6 year old boy loves lego. He'll sit there for hours putting the little bricks together, sometimes building meaningful models, other times just building a wall or laying them out in colours. Whenever we're up town he always wants to go to the Lego shop to see the latest Harry Potter or Star Wars model. Up until this morning, I wondered why the little plastic bricks were so expensive and how can they justify the prices they are demanding for their kits. (The Harry Potter nightbus will cost £25 for example and the Star Wars Millenium Falcon is approximately £130) After all, they are just plastic bricks aren't they?
But, this morning, I saw their latest advert - It brought home to me in a very good example of selling benefits rather than features. A message where they have positioned their brand correctly and at the right place. One where price becomes irrelevant and they can demand alot more for the value that they are offering. It's a very strong message, that Lego aren't just selling plastic bricks, but their selling an experience.
Take a look at the advert, it's shown on my blog click here to view it and then think about how you could position yourself, your business and your brand in this manner so that you can charge what you are worth.
As always, If I can help with anything, please give me a call
But, this morning, I saw their latest advert - It brought home to me in a very good example of selling benefits rather than features. A message where they have positioned their brand correctly and at the right place. One where price becomes irrelevant and they can demand alot more for the value that they are offering. It's a very strong message, that Lego aren't just selling plastic bricks, but their selling an experience.
Take a look at the advert, it's shown on my blog click here to view it and then think about how you could position yourself, your business and your brand in this manner so that you can charge what you are worth.
As always, If I can help with anything, please give me a call
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