HOW TO INCREASE YOUR BUSINESS BY BARTERING

The art of Bartering has been around since time immemorial and it has been proven to be an acceptable and enjoyable way of doing business with other like-minded people. Bartering can also be a satisfying and advantageous way of obtaining essential goods and services especially when money is tight. Yet, while doing trade by barter has been common practice that is acceptable across much of the world, and frequently used by governments to trade commodities such as oil, in Britain there has been certain scepticism surrounding it despite the advantages it can bring. 

As any small business knows, a lack of cash flowing in can often be a burden especially during these hard pressed times while the banks are refusing to extend lending and overdraft facilities to viable enterprises. During periods when cash sales are scarce, you still need to obtain essential raw materials or services from your suppliers in order for your business to survive. You might also be sitting on excess stock that is taking up valuable storage space and costing you money that you want to shift. Those in a service industry are also likely to have excess capacity that they need to fill to keep the business ticking over. This might include an hotel with empty rooms that need occupying, a graphic designer that has time on their hands or a publication with spare advertising space going begging. Restaurateurs will know that it creates a bad impression when a few paying customer are   surrounded by an otherwise empty dining room. Customers prefer eating in vibrant establishments;   empty premises create a bad ambience and can damage a reputation by suggesting the food is not good. It makes good sense to fill empty tables with diners even if these customers cannot currently afford to pay in cash but are willing to exchange something else your business may need?   

WHY I WILL NEVER TRUST THE BANKS!

The latest issues regarding certain banks rigging the Libor rate should not come as a shock to most people particularly in view of previous wrong-doing that has shaken our trust in the banking institutions. 

I know from personal experience of the type of things they get up to. At the time of my divorce from my first wife during the 1980s, amidst the turmoil that usually accompanies a marriage breakup there was however just one thing my ex-wife and myself did agree about. 

At that time I had an unsecured overdraft for my business account with Barclays that, as far as I was concerned had never been an issue either for the bank or myself. Suddenly, out of the blue I received a High Court writ from the bank demanding immediate repayment of the overdraft. There had been no previous discussion, no letter from the bank - just this unannounced writ. I telephoned Barclays London office to demand a reason for what I considered to be grossly underhanded tactics and was merely told that they wanted their money back. I won't repeat my reaction but let's just say I was more than a little angry by their attitude and their proposed court action. 

Subsequently my former wife and me were called to a meeting with a business manager at our local Barclays business centre whereupon we were pressured in an attempt to force us to agree to a second charge being placed on our matrimonial home. My ex-wife and I both refused to sign the charge papers that Barclays had already prepared because neither of deemed it necessary and, as it was, the overdraft was not for an overly large sum. However, under duress I agreed to convert this to a loan on a normal monthly repayment basis.

When it came to selling the matrimonial home following our divorce, we were confronted with a second charge on the property in favour of Barclays Bank. We both knew full well that we had never signed the second charge documents that Barclays had produced and advised our respective solicitors accordingly. My solicitor immediately wrote to Barclays with an allegation of fraud. This is exactly what it was because my former wife concurred with me that the signatures that appeared on the Barclays document were certainly not ours but had been copied from other documents by somebody in an attempt to make them look like ours. They weren't even very convincing forgeries!

When Barclays received the communication from my lawyers they responded by telephoning me. I was told by the caller, who refused to give his name, that he was speaking from the bank's head office. I was told in no uncertain terms that if I refused to withdraw the fraud allegation 'I would never work again'. I responded by asking whether I should take this threat as an indication that 'some personal harm would be done to me, or whether they intended somehow to put me out of business?'  The man responded by stating 'That will be for you to find out, if you refuse to withdraw your allegation'. I was left feeling totally stunned and from that day on I have never trusted the banks.

ENGLAND 1 BELGIUM 0 - STILL NOT MUCH TO CHEER ABOUT

I am grateful to my good friend Barrie Harding for his reflection on last night's England international.

The overall performance was better. But it was poor in Norway so the only way was up. Belgium are a good technical side but forty something in the world ranking because they cannot score goals. As they showed last night. Welbeck took his goal well but, as with the Young goal against Norway, it was pretty much a solo effort and not the result of good team play. And in both cases the defending was poor and certainly not up to the highest international standard England will face in the Euros. Other than that, Welbeck made no real impression even though Kompany wasn't playing. I like the look of Vertongen, even though he was playing out of position. Very calm and assured and left footed as a bonus. I hope Spurs buy him.

Defensively England coped well against a team that played in front of them and not around or behind them. And without a goal scoring forward Belgium had no outlet for their pretty football. Joe Hart still had as much to do as their keeper but mainly from long range.

Offensively it was only when Defoe came on and Belgium were a little more tired did we see any pressure play. With lesser teams  it is even more important that we maintain pressure on the opposition to get the goals and, while we can build that pressure, we cannot sustain it because our traditional game is based on bish-bash football. We lose the ball too easily and then have to wait to get it back and we suddenly find that pressure turned on us.

Roy is struggling to find the best team. He's not changing anything and that's understandable. He cannot make wholesale changes at this late stage but he can, at least, put players in positions where they are the most comfortable and the most effective. And so far he hasn't done that. Rooney is by far our best attacking weapon so don't have him chasing back to the half way line trying to get the ball back. If he wants to contribute then have him go wide, not deep, to put pressure on the other team. Put Gerard up just behind Rooney and let him make those runs beyond Rooney when he drags central defenders out left or right. Get Young wide, switching left and right as the attack builds to provide that width. With those three attacking the middle three can hold the midfield. Parker is now pretty much established and has good holding qualities but very limited in passing beyond twenty yards and usually sideways. With Barry injured but with two left sided full backs and the need to maintain balance he should play both. A creative playmaker is needed now but we don't have one.. Roy should resist using another wide player and is probably left with Milner to occupy (and that's all he does) the right side of midfield. This looks a very defensive team, and it can certainly play that way and be very solid right up to the last third of the pitch. It's here we have the problems - as most teams do. Scoring goals at the highest level is tough and England won't score many. We just need to score one more than the other side. So far we've done that in the two matches but, as I say, with individual efforts and not team play. 

ENGLAND HAVE TO PERFORM MUCH BETTER THAN THIS

FOLLOWING LAST NIGHT'S ENGLAND GAME IN OSLO - I BELIEVE THIS REPORT BY MY GOOD FRIEND BARRIE HARDING SUMS THE SITUATION UP PRETTY WELL. 

The most disappointing part of the game with Norway last night was the post match interview with Hodgson. Seems he has already had the obligatory operation to give him one-eyed vision with the rose-tint added as an extra.  And who's the moron who thought the dark blue/light blue second strip would look nice....?

Listening to him I must have been watching a completely different game. He seemed to think our number 9 had a good game while I watched Carroll jumping aimlessly at high balls while not once directing a header towards one of our players.

Halfway through the first half the idiot commentator was almost purring with delight as our boys in (various shades of) blue stroked the ball back and forth, back and forth across the pitch - but going nowhere. This metronomic but otherwise pointless passing movement was only interrupted once Gerrard decided he wanted to test, yet again, how far he could kick a ball and how aimlessly. He succeeded in this several times. He then felt he needed to demonstrate to Hodgson - almost in front of him - how easy it is to injure an opponent. Now Gerrard is almost as bad as Scholes at tackling fairly; and last night, if any further proof was needed, he showed that yet again. Even though it was a "friendly" match he should have received a caution at best and, in anything other than a friendly, he'd have been sent off.

Downing: what a muppet! Andy Townsend, who must have had the same eye operation as Hodgson, said he had talent but lacked confidence. Well, he's been picked consistently for England recently as well as Liverpool so don't think it's a confidence issue. It's am over-estimation of talent issue.

Ashley Young - made the space well but, then again, playing against Hangeland - and I've seen milk turn faster, scuffed his shot and it bobbled, almost apologetically, into the corner of the net. Other than that, nothing!

"Phil Jones" muttered Townsend breathlessly "what an athlete"..... Yes, but pity he doesn't have any ball control to go with it.

And don't get me started on Milner. What's the point of playing him? Can someone please let me know as I'm baffled as to what his role is other than running up and down the wing and occasionally getting in the way of the ball.

Every time the ball went towards Rob Green I had to close my eyes. Towards the end of the match when we were under severe pressure - and remember we were playing NORWAY and still struggled to cope - I was behind the sofa whimpering with fear. Maybe the FA should provide Hodgson with a sofa to hide behind instead of those silly looking Recaro seats.....

The studio panel pretty much got it right. They tried to be polite - even Roy Keane - but must have thought to themselves "Bloody Hell, England are in deep shit if this is the best they can do against a third rate team"

It must have been bad, even Adrian Chiles noticed.

Seriously, I know that Hodgson has only had a few days with the players. They've had a full season, but then again, so have the Norwegian team. England have at least three separate teams of similar quality players to choose from, so it's specific team selection and tactics that will win games. Norway are a big team and in Hangeland they have one of the biggest. Hodgson was his manager at one time so he knows what he can do/not do. Selecting Carroll to play directly against him was the most obvious selection error. The only goal - pay attention at the back there Hodgson - was when Young turned Hangeland yet Hodgson kept Carroll on the pitch and England continued with the same unsuccessful tactic of hitting long balls forward. That, to me, is the most worrying sign of all. Hodgson was made manager - ahead of 'Arry - because he supposedly had international experience and superior tactical ability.

England need to get to the Euro semi's otherwise Hodgson will be under big pressure. And he doesn't seem to me to be a person who copes well with pressure. He seems a very decent sort of guy who can work well when not much is expected of him. In that case, taking the England job was as big a mistake for him as it would have been for 'Arry. Both, unfortunately, too old without the necessary international experience either as a player or a manager at club or country level. So, if Hodgson either falls on his sword or gets tripped up and someone obligingly shoves a sword under his falling body, then please, FA, look for a manager who has the right blend of youth and international experience. You missed the opportunity last time by being led around by the nose by the media reflections of public opinion - and still managed to alienate that opinion by choosing someone else. 

What a farce

IF YOU'VE EVER HAD THE URGE TO COMPLAIN ABOUT RYANAIR ... CONSIDER THIS

Ryanair may not be your favourite airline but compared to what the Russian carrier Aeroflot was like in the 1950s flying with the Irish company would certainly present a more attractive proposition. 

I have recently acquired a copy of a most interesting series of books by the respected American journalist of the 1930s to 1960s; John Gunther called Inside Russia Today who wrote a series of in-depth books that documented the social and political events in many countries across the world.

The Russia volume was written in 1957 and in it Gunther describes some of his flying experiences as a passenger with Aeroflot, the state owned airline. Some of his observations are worth recounting especially as much of what he said had me in fits of laughter.

"All civil aviation within the Soviet Union is, of course, a state monopoly: he explains."Aeroflot has no competition, except on flights outside the country, and is run by the Ministry of Defence. Flying in Russia is apt to be pretty rough. This is an understatement. It is extremely rough. It is also fun, and comparatively safe". 

 He continues by stating that as a general rule at the time Russian aircraft did not have seat belts. "This is because the Russian didn't like them" and that only seldom did anyone know when the plane was about to land and nobody bothered to extinguish cigarettes during take-offs or landings. There were no emergency exits on domestic flights and some planes had one seat that was fitted with a seat belt that the author presumed was used if a passenger was sick or for some "old fashioned crank" who required it. Some planes apparently had seats that were equipped with half a seat belt; the buckle end was there but the other piece was missing.

HOME THOUGHTS FROM ABROAD - ON ARSENAL!

A really great letter from my good friend in Western Australia, Dave Todd of David Todd Photography

What is happening?? Major problems. 

In the last week I have been on many ‘Arsenal blog sites’  just looking for something positive, but everyone is so annoyed & frustrated. 

For me it seems Wenger & the players on the pitch all have a similar mindset.

When a player gets tapped it’s all handbags and complaining. Get on with it. How many times does one of our midfielders stop play & shout when a tackle is made?

Every person in the land can see how Arsenal currently play, it is so telegraphed & predictable, goalie to centre back to full back , back and forth side to side. Yes we always have 60-70% of possession which amounts to stuff all if we don’t score a goal. Other teams love to give us all this possession, then they pick us off. We are too one dimensional, very little midfield imagination, we are still trying to thread the ball along the floor through six defenders at RVP’s feet. 

PUB RESTAURANTS FAILING ON CUSTOMER EXPECTATIONS

With money tight eating is more of a treat for many of us but I am finding going to restaurants, particularly those owned by the large chains has evolved into a lottery. I am the first to offer praise when it is due - but more often than not I feel let down. Surely I cannot be alone in my view. 

You know the kind of thing that happens; you build a high expectation in anticipation of having a tasty meal and a really enjoyable experience but you end up thoroughly disappointed by the slow, sloppy  service and food that fails to live up to expectations. 

Last night was a classic example. My wife and I took friends to a lovely old pub, the Black Horse, alongside the Grand Union Canal at Great Linford, Milton Keynes. We hadn't eaten there for a few years. It was then called the Proud Perch and everything about the place was excellent. So, we had high hopes of renewing our acquaintance with the place by having a great dining experience. But, things didn't quite work out that way.

We'd pre-booked but found the bar to be crowded when we arrived so we positioned ourselves at a clearing at one end close to the dining area. Just two bar staff were frantically serving but ignored us for several minutes. Okay, they were busy - but a simple acknowledgement - a greeting suggesting 'somebody will be with you in a moment' would have been the kind of gesture expected. After being shown to our table it was quite a while before the waitress came. She was the only one serving about a dozen tables but she should have been able to cope. With several of the overhead spotlights not working, I had insufficient light to read the menu and my wife had to do this for me. I had to request a wine list. After asking if they had a Rioja and was informed 'we have Spanish Rioja'. Hmm! We asked for water (bottled and tap) but had to ask twice more when it hadn't arrived. We also asked repeatedly for the drinks ordered by our guests to be served. After some time  the wine came but with no decorum it was plonked on the table and left for us to pour ourselves. No big deal - but a modicum of basic staff training - or a level of customer interest from our waitress - would have ensured she at least made an effort. 

WE WAS BRUNG UP PROPER !!

Some of the emails I get sent are priceless and simply have to be published on my blogs. If you are, shall we say ... of a certain age, then you too will identify with this. And we never had a whole Mars bar until 1993"!!!  CONGRATULATIONS TO ALL MY FRIENDS WHO WERE BORN IN THE 1930s,40s, 50s, 60s and 70s

First, we survived being born to mothers who smoked and/or drank Sherry while they carried us and lived in houses made of asbestos...

They took aspirin, ate blue cheese, bread and dripping, raw egg products, loads of bacon and processed meat, tuna from a can ... and didn't get tested for diabetes or cervical cancer.

Then after that trauma, our baby cots were covered with bright coloured lead-based paints.
We had no childproof lids on medicine bottles, doors or cabinets and when we rode our bikes, we had no helmets or shoes, not to mention, the risks we took hitchhiking.

As children, we would ride in cars with no seat belts or air bags.
We drank water from the garden hose and NOT from a bottle.
Take away food was limited to fish and chips, no pizza shops, McDonalds, KFC, Subway or Nandos.

Even though all the shops closed at 6.00pm and didn't open on a Sunday, somehow we didn't starve to death!

We shared one soft drink with four friends, from one bottle and NO ONE actually died from this.

We could collect old drink bottles and cash them in at the corner store and buy Toffees, Gobstoppers and Bubble Gum.

We ate cupcakes, white bread and real butter, milk from the cow, and drank soft drinks with sugar in it, but we weren't overweight because......WE WERE ALWAYS OUTSIDE PLAYING!!

We would leave home in the morning and play all day, as long as we were back when the streetlights came on.

No one was able to reach us all day. And we were OK.

We would spend hours building our go-carts out of old prams and then ride down the hill, only to find out we forgot the brakes.We built tree houses and dens and played in river beds with matchbox cars.

We did not have Playstations, Nintendo Wii, X-boxes, no video games at all, nor 999 channels on SKY, no video/DVD films, or colour TV, no mobile phones, no personal computers, no Internet or Internet chat rooms........WE HAD FRIENDS and we went outside and found them!

We fell out of trees, got cut, broke bones and teeth and there were no lawsuits from these accidents.

Only girls had pierced ears!

ALWAYS CHECK YOUR RECEIPTS BEFORE LEAVING THE CHECK-OUT

This was recently sent to me and it is worth reading the contents because this scam can be used against any of us. 

I bought a bunch of stuff, over £150, & I glanced at my receipt as the cashier was handing me the bags. I saw a cash-back of £40. I told her I didn't request a cash back & to delete it. She said I'd have to take the £40 because she couldn't delete it. I told Her to call a supervisor. Supervisor came & said I'd have to take it.. I said NO! Taking the £40 would be a cash advance against my Credit card & I wasn't paying interest on a cash advance!!!!! If they couldn't delete it then they would have to delete the whole order. So the supervisor had the cashier delete the whole order & re-scan everything! The second time I looked at the electronic pad before I signed & a cash-back of £20 popped up. At that point I told the cashier & she deleted it. The total came out right. The cashier agreed that the Electronic Pad must be defective.
 
Obviously the cashier knew the electronic pad was defective because she NEVER offered me the £40 at the beginning. Can you imagine how many people went through before me & at the end of her shift how much money she pocketed?

 Just to alert everyone. My co worker went to Milford , Sainsburys last week. She had her items rung up by the cashier. The cashier hurried her along and didn't give her a receipt. She asked the cashier for a receipt and the cashier was annoyed and gave it to her. My co worker didn't look at her receipt until later that night. The receipt showed that she asked for £20 cash back. SHE DID NOT ASK FOR CASH BACK!

 My co-worker called Sainsburys who investigated but could not see the cashier pocket the money. She then called her niece who works for the bank and her niece told her this. This is a new scam going on. The cashier will key in that you asked for cash back and then hand it to her friend who is the next person in the queue.

 Please, please, please check your receipts right away when using credit or debit cards!
 This is NOT limited to Sainsburys; they are one of the largest retailers so they have the most incidents.
 I am adding to this. My husband and I were in Sainsburys and paying with credit card when my husband went to sign the credit card signer he just happen to notice there was a £20 cash back added. He told the cashier that he did not ask nor want cash back and she said this machine has been messing up and she canceled it. We really didn't think anything of it until we read this email.

 I wonder how many "seniors" have been, or will be, "stung" by this one????

 To make matters worse ..THIS SCAM CAN BE DONE ANYWHERE, AT ANY RETAIL OR WHOLESALE LOCATION!!!

 BEFORE LEAVING THE CHECK-OUT........CHECK YOUR RECEIPT!!!!!
 

HAVE YOU EVER WONDERED WHY SOME BUSINESSES CAN CHARGE VERY HIGH PRICES AND STILL MAKE LOADS OF SALES?

This morning I saw an excellent advert on TV from Lego. Now my 6 year old boy loves lego. He'll sit there for hours putting the little bricks together, sometimes building meaningful models, other times just building a wall or laying them out in colours. Whenever we're up town he always wants to go to the Lego shop to see the latest Harry Potter or Star Wars model. Up until this morning, I wondered why the little plastic bricks were so expensive and how can they justify the prices they are demanding for their kits. (The Harry Potter nightbus will cost £25 for example and the Star Wars Millenium Falcon is approximately £130) After all, they are just plastic bricks aren't they? 

But, this morning, I saw their latest advert - It brought home to me in a very good example of selling benefits rather than features.  A message where they have positioned their brand correctly and at the right place.  One where price becomes irrelevant and they can demand alot more for the value that they are offering. It's a very strong message, that Lego aren't just selling plastic bricks, but their selling an experience.

Take a look at the advert, it's shown on my blog click here to view it and then think about how you could position yourself, your business and your brand in this manner so that you can charge what you are worth.
As always, If I can help with anything, please give me a call 

Trevor Nicholls
trevor@theleafletdeliverycompany.com
01908 760800

THIS IS A SCAM TO OBTAIN YOUR CREDIT CARD DETAIL, SO READ ON!

PLEASE PASS THIS ON TO YOUR FRIENDS & FAMILY.

This is a scam that is believed to have been passed on by the Police regarding a call people have reported receiving form someone claiming to be a 'representative' of British Telecom, informing them that because of an unpaid bill they must make an immediate credit card payment of £31.00 to avoud a reconnection charge later of £118,00. The scam caller doesn't flinch when people have told him they are not with BT, and merely claims that other companies have to pay BT a percentage for line rental!

When one person asked the guy's name - he gave the very 'English' John Peacock with a very 'African' and a the a rogue phone number SIMILAR to the genuine BT Business freephone number.

Obviously the fellow realized his story wasn't being believe, so offered to demonstrate that he was from BT. He was asked how? The call recipient was told to hang up & try phoning someone - and he would disconnect their phone to prevent this. AND HE DID !!

The phone was dead - no engaged tone, nothing - until the caller phoned again. Very pleased with himself, he asked if that was enough proof that he was with BT. The unsuspecting person asked how the payment was to be made and he said credit card, there and then.

The person that was called said that he didn't know how he'd done it, but had absolutely no intention of paying him, because he didn't believe his name or that he worked for BT. Not surprisingly, the caller hung up. The person who had received the call dialled 1471 - number withheld, so then phoned his fictitious 0800 number - this was not recognized; so he next called the police to let them know. I wasn't the first! It's only just started apparently, but it is escalating.

The police advice was to let as many people as possible know of this scam. The fact that the phone does become disconnected may probably convince some people that the caller is genuine but it's not.

This is how it is done: This is good but not that clever. The caller gave the wrong number - the genuine number to get through to BT Busines is 0800 800 152 (but the scammer added another '0' before the second '800'). The process of 'cutting off' the line is very simple. The caller stays on the line but presses the mute button on his phone which prevents you from dialling out - but the scammer can still hear you trying (because the person who initiates a call is the one that needs to terminate it). When you stop trying he cuts off and immediately calls you back. You could almost be convinced!

The sad thing is that it is so simple that it will certainly fool the elderly and vulnerable and the BT claim is being used - not to get the cash from you - but to obtain your credit card details and security number so that it can be used to make larger purchases.